Any PascalCased word becomes a link. E.g., ArcInfo

Surrounding a word with square brackets word will let you do non-[pascalcased] words. Generally this is considered "odd", so you should try to use PascalCased words where possible.

Any PascalCased word becomes a link. Surrounding a word with square brackets word will make non-pascalcased words into links; generally this is considered 'odd'. Any URL becomes a link (http://www.msn.com)

Any PascalCased word becomes a link. Surrounding a word with square brackets word will make non-pascalcased words into links; generally this is considered 'odd'. Any URL becomes a link (http://www.msn.com)